Be The Match and Stand Up To Cancer Join Forces to Launch A New PSA Campaign Featuring ABC’s Robin Roberts

Posted January 21st, 2014 by Be The Match and filed in News, Patient Stories
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RobinSU2CTwo-time cancer survivor and Be The Match® Ambassador of Hope Robin Roberts is starting 2014 by raising awareness with a public service announcement (PSA) campaign collaboration between Be The Match® and Stand Up To Cancer®, a program of the Entertainment Industry Foundation.

Robin, anchor of Good Morning America, will debut these new PSA advertisements on Martin Luther King Jr. Day. The PSAs, titled “I Beat Cancer. Twice” and “Focus on the Fight. Not The Fright,” emphasize two critical ways to help save the lives of patients battling blood cancers like leukemia and lymphoma: supporting cutting-edge research and increasing the number of volunteer bone marrow donors on the national Be The Match Registry. Roberts also specifically addresses the critical need for more African American volunteer bone marrow donors.

The campaign features digital advertisements and print pieces in many national print publications such as the Wall Street Journal , Redbook and Essence Magazine. Outdoor advertising will include more than 15 major cities including Minneapolis, New York, Los Angeles and Chicago.

Follow our Facebook page and Twitter account for the latest updates on our collaboration with Robin Roberts and Stand Up To Cancer.

5 Responses to “Be The Match and Stand Up To Cancer Join Forces to Launch A New PSA Campaign Featuring ABC’s Robin Roberts”

  1. Daisy Hargraves says:

    I will volunteer for this program.

    • admin says:

      Please visit our website to learn about joining the registry

  2. Linda F. Vaughn says:

    I would like to volunteer for the registry.

  3. Kerry Ellis says:

    I always end my presentations with “I wear a bracelet that says Stand Up 2 Cancer. By joining the Be The Match registry, you are not only standing up to cancer, you could be the cure for someone’s cancer.”

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